Pricing

Roast one idea. Pay once.

No subscription, ever. Start free, then pay once for the weighted scorecard, live research, and idea refinement. Add Builder only when the idea survives and needs a plan.

Scorecard → live research → idea refinement

Choose how far to take the roast.

Starter gives you the complete validation report. Builder keeps that validation and adds four standalone deep-dive reports: PRD, GTM strategy, competitor research, and user research.

Question it

Free

$0

Directional discussion, problem clarification, and early risk spotting.

Ask the question

Core decision

Starter

$9.99

one time

Live web search

Reddit research

TAM, SAM, and SOM sizing

Competitor snapshot and pricing

Customer ICP and pain points

7-dimension scorecard and verdict

SWOT analysis

Business model and GTM viability

Top risks and 7-day next action

Saved report and share link

Get the verdict

Decide and plan

Builder

$19.99

one time

Save $2.99 vs Starter + Upgrade separately

Everything in Starter

In-depth PRD report

In-depth GTM strategy report

In-depth competitor research report

In-depth user research report

Validate and plan

Testing three ideas?

Keep three complete Starter validations ready for $24.99 — $8.33 per idea.

Already have Starter?

Unlock all four in-depth Builder reports for $12.99.

Upgrade

Pricing questions

One idea is one startup concept and its core customer, problem, and business premise. You can refine that idea, narrow the audience, challenge the research, and ask follow-up questions inside the same validation. A materially different concept uses another validation.

Free lets you discuss the idea, clarify the problem and customer, and expose directional risks before deciding whether a complete validation is worthwhile. It does not include live research, a scorecard, or Builder reports.

Starter ($9.99) is one complete validation report: live web and Reddit research, market sizing, competitor and customer snapshots, the 7-dimension scorecard, SWOT, risks, and a verdict. Builder ($19.99) includes that validation, then adds four standalone deep-dive reports grounded in the same idea: PRD, GTM strategy, competitor research, and user research.

Pack ($24.99) keeps three validation passes available. Assign each pass only when an idea is ready for deeper research — compare several concepts without a subscription. That's $8.33 per idea.

Yes. Open any Starter workspace and choose Upgrade to Builder ($12.99) from the workspace selector. You can upgrade without completing validation first.

No. Every claim is sourced or labeled as an assumption, and the verdict is a research-backed hypothesis — not proof of demand. Real customer behavior is the final proof.